Forest Gum

For the "Kau kein Plastik" campaign, we wanted to highlight the fact that our gum is made from purely natural ingredients, in contrast to traditional gums that can contain artificial and potentially harmful additives.

 

To drive this message home, we created a series of poster visuals that depicted absurd items that you wouldn't normally put in your mouth, drawing attention to the fact that traditional gum can contain plastic and other questionable ingredients. By presenting a more natural alternative, our campaign aimed to educate and persuade consumers to make healthier choices when it comes to chewing gum.