For Nike's latest marketing campaign, we created an interactive LED installation in Johannesburg, South Africa during the World Cup. The installation, which covered an area the size of half a football pitch, was developed by Deep Local in Pittsburgh and was able to connect with users across all global social media platforms and local South African mobile networks.
Our software was able to receive messages in 17 different languages and alphabets, and we displayed over 140 dynamic player animations. This allowed football fans from around the globe to connect with the World Cup and even write their own headlines live, visible from the Soccer City Stadium. The installation was a huge success and helped to further cement Nike's position as a leading sports brand.
The real Messages for the winning team collected from around the world were designed into a map they were from. These were used in Nike stores POS and all other media.