For our latest project with Vita Cola, we underwent a comprehensive brand redesign and launched a new marketing campaign with the slogan "Be thirsty for doing."
The campaign featured people enjoying themselves and making the most of their time together, whether it be in the rain or early in the morning. Our team was responsible for a variety of elements, including cinema prerolls, web videos, print materials, radio ads, and web design. We also created social media ads and out-of-home advertising, and developed a platform for hosting contests to engage with our target audience of younger consumers.
It was a challenging and rewarding project, and we were thrilled to be able to contribute to the success of Vita Cola - the only brand that leads sales against Coca Cola in its own market.