WW

For our latest project with Weightwatchers, we were tasked with developing a global campaign to mark the rebranding of the company as WW. Our team created a TV commercial that was rolled out in various European markets and also developed banners, magazines, and social media content to support the campaign.

​

As a special promotion, we enlisted the help of presenter Motsi Mabuse, who surprised Weightwatchers clients with phone calls to check in on their progress. It was an exciting project that allowed us to use our skills to help Weightwatchers launch its new brand identity and reach a wider audience.